What is the Key Distinction Between SEO and SEM?
According to Search Engine Land, Search Engine Marketing is “the process of gaining website traffic by purchasing ads on search engines,” while Search Engine Optimization is defined as “the process of getting traffic from the free, organic, editorial or natural search results on search engines.”
What is SEM?
Short for search engine marketing, it’s usually used to describe the immediate, money-backed portion of search engine marketing that commonly known as PPC (pay-per-click)/CPC (cost-per-click).SEM is a form of internet marketing that promotes websites by increasing their visibility in search engine results, primarily through paid advertising.
SEM strictly involves earning search visibility through paid advertisements on search engines like Google. SEM advertising allows you to target potential buyers through relevant ads and keywords that match their search results. These ads show up in search engine results next to organic listings, which gives your company the opportunity to increase visibility to your website. If your launching your first website and initial online footprint/updating/making over your site, you’re likely to need immediate visibility in search results until you build up some organic credibility.
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